As the Murphys suffered a myriad of progressively worsening symptoms, they were led into the realm of veganism. They quickly realized that cases of cancer and medical illness are on the rise globally. Eating organically nutritious foods is challenging due to the scarcity of health resources and money.
Assuaged was founded on the concept of the blue zones movement and in the region of Loma Linda, California – one of only five geographical areas in the world and the only one in the United States. Research studies and several news reports have established that residents in these blue zones maintain supreme health and live past the age of one hundred.
The Murphys are passionately seeking to bridge the gap between healthcare and self-care to meet the needs of healthy living as a method for longevity. They are going beyond charity and unifying people through love and compassion.